Our Story

About Us

Our story began with a simple idea: to create honest skincare that’s gentle on skin, kind to the planet, and rooted in wellbeing. As a family-owned business, we’re involved in every step—formulating, producing, and refining our products right here in England.

We use high-quality natural oils and botanical extracts chosen for their nourishing, skin-supportive properties. Everything we make is vegan, cruelty-free, and free from harsh chemicals—because we believe skincare should protect your health, not compromise it.

We don’t cut corners or follow trends. Instead, we focus on creating everyday essentials that feel good, do good, and are made to last. Our scale may be small, but our standards are high—and our commitment to people, animals, and the planet runs deep.

In a world of fast beauty and mass production, APPLE & BEARS is proud to remain one of the few truly family-owned British brands still making skincare the thoughtful way.

Ethical Values

✔ Natural

At APPLE & BEARS, nature isn’t just inspiration—it’s our foundation. Every product is thoughtfully crafted using plant-based ingredients selected for their purity, performance, and skin-kind benefits. We believe that what you put on your skin should be as safe and nourishing as what you’d welcome into your home.

That’s why we source sustainably and avoid harsh chemicals, synthetic dyes, and unnecessary fillers. Instead, we focus on botanicals rich in natural oils, antioxidants, and nutrients—like pomegranate, aloe vera, bergamot, and seaweed.

Our formulas gently support your skin’s natural balance—from hydration to antioxidant protection—working in harmony with your skin, not against it.

Whether it’s a body wash to start your morning or a lotion to keep you hydrated throughout the day, our products are made to feel good and do good.
With APPLE & BEARS, natural isn’t a trend. It’s a conscious choice rooted in integrity, wellbeing, and the quiet confidence of simplicity.

✔ Ethical Values

Doing the right thing shouldn’t be complicated. For us, it means approaching every step—people, animals, and the planet—with care and intention. From ingredients to packaging, we make decisions that reflect our values, not just industry standards.

We work with trusted suppliers who share our commitment to transparency and fair practices. All our products are 100% vegan and cruelty-free—no animal testing, no animal-derived ingredients, and no exceptions.

But ethics go beyond the formula. We’re mindful of how we manufacture and deliver—reducing waste, minimising plastic, and choosing biodegradable or reusable materials whenever possible.

As an independent, family-run brand, we take our responsibility personally. That’s why every product is made in England—to support local jobs and reduce our carbon footprint. It may cost more to do things this way, but we believe the long-term value lies in protecting the world we all share.

To us, ethical skincare isn’t a slogan—it’s a quiet promise we keep with care, consistency, and every bottle we make.

✔ Made for All

Skincare should be simple, honest, and inclusive. That’s why every APPLE & BEARS product is made for all genders, all skin types, and all walks of life. Whether your skin is dry, sensitive, balanced, or somewhere in between, our gentle formulas are designed to support it—without overwhelming it.

We believe that wellbeing doesn’t come in one shape, one shade, or one identity. That’s why we create versatile, easy-to-use products that fit naturally into any routine. Our scents are subtle and sophisticated—never overpowering, always respectful of personal preferences and sensitivities.

Inclusivity, for us, isn’t just a word. It’s about making everyday essentials that work for everybody—not just a narrow ideal. That means thoughtful textures, pH-balanced formulations, and ingredients that speak the universal language of care.