Apple & Bears Blog

Why is human hair naturally black, brown, blonde or red? Discover how eumelanin, pheomelanin, genetics and specialised cells within the hair follicle create our extraordinary spectrum of natural hair colours....

Why is some hair straight while other hair forms waves, curls or coils? In Part Two of the APPLE & BEARS Human Hair Series, we explore the science of natural...

Discover the fascinating origins of human hair, from its ancient evolutionary beginnings to the science behind its structure, growth and natural diversity. In Part One of the APPLE & BEARS...

Beauty doesn't require every shade of our skin to be the same. APPLE & BEARS co-founder Dean Butt reflects on the extraordinary diversity of human skin, his personal experience of...

From virtual stores and AI representatives to robotics and the future of retail, APPLE & BEARS co-founder Dean Butt explores what remains uniquely valuable when extraordinary technology becomes available to...

Meet Rachel, the new AI Brand Ambassador for APPLE & BEARS, and discover ROOM 17 — our nine-episode AI-assisted microdrama exploring a different approach to brand storytelling and product placement.

What does SLS-free actually mean in a body wash? We take a closer look at the cleansing system in APPLE & BEARS Pomegranate & Aloe Vera Body Wash, explain why...

Is Grapefruit Peel Oil the same as Vitamin C? Discover the difference between grapefruit, Vitamin C and Citric Acid, why naturally derived ingredients have different roles, and how the complete...

APPLE & BEARS co-founder Dean Butt reflects on the real impact Brexit had on a British business — from European customers and stockists to customs delays, returned shipments and opportunities...

As search engines, algorithms and AI increasingly influence how products are discovered and understood, Dean Butt considers an important question for independent brands: when does clear communication become optimisation, and...

Can shampoo be used as body wash? We compare shampoo and body wash formulations, explain what they have in common and why products designed for different uses aren't necessarily interchangeable.

Marketing is changing from a battle for attention into a question of understanding. As AI, conversational search and algorithmic discovery reshape how consumers find information, brands may need to become...