Apple & Bears Blog

APPLE & BEARS co-founder Dean Butt reflects on the real impact Brexit had on a British business — from European customers and stockists to customs delays, returned shipments and opportunities...

As search engines, algorithms and AI increasingly influence how products are discovered and understood, Dean Butt considers an important question for independent brands: when does clear communication become optimisation, and...

Can shampoo be used as body wash? We compare shampoo and body wash formulations, explain what they have in common and why products designed for different uses aren't necessarily interchangeable.

Marketing is changing from a battle for attention into a question of understanding. As AI, conversational search and algorithmic discovery reshape how consumers find information, brands may need to become...

Travelling with body wash doesn't have to be complicated. Discover how to choose the right bottle size, understand airport liquid rules, pack without leaks, and maintain your usual body-care routine...

Cosmetic certification can provide reassurance, but what does a certification mark actually tell you? Explore the difference between certification, product safety, ingredients and the trust built through real product experience.

Discover how reed diffusers work, why they are popular, how they compare with candles and electric diffusers, and what makes a good reed diffuser.

The evolution of technology is changing more than how we work and communicate. Dean Butt explores the convergence of artificial intelligence, biotechnology and beauty science — and why technological progress...

When you place a body wash bottle into your kerbside recycling bin, its journey is only beginning. We frequently see packaging described with simple claims such as "100% Recyclable." But...

Why do we still love candles? Discover what makes a good candle, from wax and fragrance to hand-pouring, and why candles can create atmosphere and ritual.

Does your skin feel tight or dry after showering? Discover seven common causes and simple ways to make your everyday shower routine more comfortable.

Co-Founder, APPLE & BEARS In 2024, APPLE & BEARS published a thought-leadership article under the leadership of my wife and co-founder, Kay Butt, who was CEO at the time. The...