Copy of APPLE & BEARS Press Room
British luxury body care inspired by nature
Brand Introduction
APPLE & BEARS is a British luxury body care brand creating nature-inspired skincare, toiletries and home fragrance collections. Developed and produced in England, our products combine thoughtful formulations, beautiful fragrances and conscious values to elevate everyday routines.
APPLE & BEARS At A Glance
- ✓ British luxury body care brand
- ✓ Developed and produced in England
- ✓ Nature-inspired collections
- ✓ Vegan approved formulations
- ✓ Cruelty-free certified
- ✓ Free from parabens and SLS
- ✓ Body wash, body lotion, hand care, hair care and travel toiletries
- ✓ Gift sets presented in a signature reusable eco-cotton bag
- ✓ Hospitality solutions for hotels, spas, gyms and leisure businesses
Our Story
Founded with a passion for creating beautiful, thoughtful products inspired by nature, APPLE & BEARS believes luxury should be considered, responsible and accessible.
Our collections are designed to enhance everyday routines through carefully selected ingredients, refined fragrances and timeless design. From personal care essentials to thoughtful gift sets, every product reflects our commitment to quality, conscious beauty and a more considered approach to modern routines.
Featured in the Press
Featured in SME Today
What UK Manufacturing Really Means for an Independent Business
Published by SME Today.
Featured in Smart SME
Sustainability Without Pretending to Be Perfect
Guest perspective by Dean Butt, Co-founder of APPLE & BEARS, published by Smart SME.
Featured in Smart SME
Brexit: What It Cost One Small British Manufacturer
Guest perspective by Dean Butt, Co-founder of APPLE & BEARS, published by Smart SME.
Featured in Smart SME
What Would I Do Differently Selling into Europe Today? The Difficult Answer Is: Not Much
Guest perspective by Dean Butt, Co-founder of APPLE & BEARS, published by Smart SME.
Thought Leadership & Founder Perspectives
Founder Perspective — Dean Butt, Co-founder of APPLE & BEARS
What UK Manufacturing Really Means for an Independent Business
Beyond the unit price: why scale, working capital, supply-chain risk and resilience matter when deciding where to produce
Manufacturing in the UK is often discussed as a question of cost, but for an independent business the decision is considerably more complex. Production volumes, minimum order quantities, working capital, supply-chain resilience, quality, lead times and the wider social and economic contribution of manufacturing all need to be considered.
Through the experience of building APPLE & BEARS, Dean Butt examines the realities facing independent businesses when deciding what to manufacture locally, what to source internationally and how to balance commercial necessity with responsible business decisions.
Founder Perspective — Dean Butt, Co-founder of APPLE & BEARS
Sustainability Without Pretending to Be Perfect
Why responsible business is about making better decisions, being transparent about limitations and continually improving — not claiming that every part of a supply chain is perfect
Sustainability has become one of the most important considerations in modern business. But there is a danger in presenting it as though a business must achieve perfection before it can claim to be acting responsibly. Real manufacturing does not work that way.
Through the experience of building APPLE & BEARS, Dean Butt examines what responsible beauty really means — from UK manufacturing and global sourcing decisions to packaging choices and supply-chain transparency.
Founder Perspective — Dean Butt, Co-founder of APPLE & BEARS
Who Really Controls the Beauty Industry — The Brand, the Manufacturer, or the Consumer?
Where does power actually sit across the beauty value chain — and what does that mean for independent brands?
The beauty industry can appear almost infinitely diverse. But look behind the label and a more complicated question emerges: where does power actually sit? Is it with the brand, the manufacturer, the algorithm, or the consumer? Dean Butt examines how influence is distributed across the modern beauty value chain — from R&D and licensing to AI, digital discovery and the rise of independent beauty.
Founder Perspective — Dean Butt, Co-founder of APPLE & BEARS
AI Has Arrived in Beauty — What We Were Asking in 2024, and What Comes Next
AI is already changing beauty, from consumer experiences to scientific research. Dean Butt explores what comes next and why humans must remain at the centre.
In 2024, APPLE & BEARS asked what artificial intelligence could eventually do for beauty. Two years later, the question has changed. AI is no longer a future consideration — it is already part of the scientific and industrial infrastructure behind the products we make. Dean Butt examines what that shift means for independent brands, and why human judgement must remain at the centre.
Founder Perspective — Dean Butt, Co-founder of APPLE & BEARS
The Evolution of Technology — And What Comes Next
Dean Butt explores how AI, biotechnology and advanced science are changing beauty, biology and society — and why technological progress needs human judgement.
Technology has always moved faster than our ability to fully understand its consequences. As artificial intelligence, computational biology and beauty science begin to converge, a deeper question emerges: when does a technological capability stop being a tool and start shaping the biological systems underneath us? Dean Butt explores the direction of travel — and why the most important question is not what technology can do, but what kind of world we want to build with it.
Founder Perspective — Dean Butt, Co-founder of APPLE & BEARS
Marketing for a World That No Longer Exists
Are we building marketing systems for the world that exists today — or are we still marketing for a world that no longer exists?
Marketing is changing from a battle for attention into a question of understanding. As AI, conversational search and algorithmic discovery reshape how consumers find information, brands may need to become not only recognisable to people, but understandable to machines. Dean Butt examines what that shift means for independent businesses — and why the strongest brands will probably remain deeply human.
Founder Perspective — Dean Butt, Co-founder of APPLE & BEARS
When Does Clarity Become Optimisation?
As search engines, algorithms and AI increasingly influence how products are discovered and understood, Dean Butt considers where clear communication ends and optimisation begins — and what independent brands should protect as technology changes the path between intention and choice.
Technology has changed the path between intention and choice. Before a person experiences a product, a machine may already have formed an understanding of what that product is. Dean Butt examines how independent brands can remain understandable to machines without allowing machines to become the reason the business speaks the way it does.
Founder Perspective — Dean Butt, Co-founder of APPLE & BEARS
Brexit: The Cost to Us
What We Experienced as a British Company
APPLE & BEARS co-founder Dean Butt reflects on the real impact Brexit had on a British business — from European customers and stockists to customs delays, returned shipments and opportunities lost.
Founder Perspective — Dean Butt, Co-founder of APPLE & BEARS
When AI Changes Everything, Who Will Still Be Standing?
From disappearing shopfronts to virtual stores, AI actors and robotic hospitality — what happens to the brand when technology changes almost everything around it?
Product Collections
Body Care
Hair Care
Travel & Gifting
Home Fragrance
Hospitality
Luxury hospitality toiletries created by APPLE & BEARS for hotels, spas, gyms and leisure businesses.
Hospitality collections are available through our dedicated trade platform, Leisuretrade by APPLE & BEARS.
Press Assets
High-resolution product images, lifestyle photography and brand logos are available for press, editorial, retail and partnership enquiries.
To request press assets, please contact us with the publication name, company details, intended use and preferred format. We review all requests to ensure our brand assets are used appropriately.
We aim to respond to all press and partnership enquiries within 2 working days.
Media Enquiries
For press enquiries, product features, review samples or collaborations:
APPLE & BEARS
info@appleandbears.com
www.appleandbears.com
We welcome enquiries from journalists, beauty editors, bloggers, influencers, retailers and hospitality partners.
