Skincare is no longer just for women. Men are increasingly aware of the benefits of looking after their skin — but knowing where to start, which products to use, and what suits your skin type can feel overwhelming.
This blog covers the basics of building a skincare routine for men, with practical tips for achieving healthy, well-looked-after skin. Whether you are completely new to skincare or just looking to improve what you already do, this guide will point you in the right direction.
Sulphate-free, paraben-free men’s body care built around natural botanical ingredients — handcrafted in England by Apple & Bears.
👉 Shop Men’s Body CareUnderstand Your Skin Type
The first step in building a men’s skincare routine is knowing your skin type. Different skin types have different needs, and choosing the right products makes a real difference.
- Oily Skin: If your skin looks shiny throughout the day even after washing, you likely have oily skin. Look for lightweight, non-greasy products.
- Dry Skin: If your skin feels tight or flaky, it is probably dry. Choose hydrating products that lock in moisture.
- Combination Skin: This skin type has both oily and dry areas — typically an oily T-zone with drier cheeks or chin. Balance your routine by targeting each area accordingly.
- Sensitive Skin: If your skin is easily irritated or prone to redness, it is likely sensitive. Choose gentle products without sulphates or parabens.
The Complete 6-Step Men’s Skincare Routine
Step 1: Wash Hands Before Touching Your Face
One of the most overlooked steps in any skincare routine is washing your hands first. Bacteria, dirt, and oils from your hands transfer directly to your face, which can cause breakouts and irritation. Make it a habit to wash your hands thoroughly before applying any skincare product.
Step 2: Cleanse
Cleansing is the foundation of any good skincare routine. Men tend to produce more oil than women, and excess oil can block pores and lead to breakouts. A good cleanser removes dirt, oil, and impurities gently but thoroughly. Aim to cleanse twice a day — in the morning to start fresh and in the evening to clear away what has built up during the day.
Step 3: Exfoliate
Exfoliation removes dead skin cells and encourages the growth of fresh, healthy skin. It also helps keep pores clear and improves skin texture. Most men find that exfoliating one to three times a week works well, depending on their skin type. Avoid over-exfoliating as this can cause irritation.
Step 4: Moisturise
A good moisturiser suited to your skin type is essential for keeping skin soft, smooth, and healthy. Look for moisturisers containing ingredients such as pomegranate and aloe vera, which nourish the skin without leaving a greasy finish.
Step 5: Apply SPF
Sun protection is one of the most important steps in any skincare routine. UV rays cause premature ageing, sunburn, and increase the risk of skin cancer. Apply a broad-spectrum sunscreen with at least SPF 30 every day — including on cloudy days and when staying indoors.
Step 6: Travel Sets (Bonus Step)
A travel skincare set is ideal for keeping up your routine on the go. Our 100ml/3.4 fl oz travel sets are TSA approved, carry-on ready, and presented in an eco cotton biodegradable drawstring bag — so your skin stays healthy wherever you are.
Don’t Forget Your Hands and Feet
Men often overlook the skin on their hands and feet, but these areas need care too. Applying a body lotion daily helps prevent dryness and cracking. For a convenient travel-sized option, the Bergamot & Green Tea Travel Set includes both a body wash and lotion in 100ml sizes — perfect for moisturising on the go.
Shaving: Keep Your Skin Smooth
For men who shave regularly, keeping the skin hydrated and prepared makes a real difference. Use a good quality shaving cream to protect the skin during the shave, and follow up with a soothing aftershave to calm and condition the skin afterwards.
Diet and Hydration Matter Too
A skincare routine is not only about what you put on your skin. What you eat and drink plays a role too. Staying well hydrated throughout the day supports healthy skin from the inside out, and a balanced diet rich in fruits and healthy fats will also make a visible difference over time.
Consistency is Key
Building a skincare routine that works takes time. Do not expect instant results — be consistent and give the products time to do their job. With a regular routine, you will notice smoother, healthier skin over time.
Frequently Asked Questions
How do I build a skincare routine for men?
Start by identifying your skin type, then choose products suited to your needs. At a minimum, use a gentle cleanser, a moisturiser, and a daily sunscreen.
What is a 7-step skincare routine for men?
A fuller routine typically includes cleansing, exfoliating, toning, applying a serum, moisturising, eye cream, and sunscreen — though most men will see great results with a simpler version of this.
What is the best routine for men?
The best routine is one that suits your skin type and that you will actually stick to. A simple starting point is cleansing, moisturising, and applying SPF every day.
What are the key skincare steps for men?
The core steps are cleansing, exfoliating, moisturising, and protecting with SPF. Washing your hands before touching your face and keeping a travel set handy are also worth adding to your routine.
About the House
The House of Apple & Bears is an independent British skincare house committed to the curation of premium, advanced eco-botanical care. By working with high-grade, natural ingredients and conscious formulation science, we deliver deep skin restoration and sensory distinction without compromise.
